Today is our CEO's Birthday !!!!! In celebration of another year of life, we wanted to celebrate, by giving everyone 30% off the ENTIRE SITE!!! No coupons are necessary. As thanks for being our VIP subscriber, you have been granted early access to this sale starting NOW!!! Hurry and grab your favorites before they're all gone. We will open these deals to the public starting at 12 pm est and this will only be a 3-hour flash sale, which will end 3 pm est TODAY.

Check out a few of our CEO Top Picks:

Treat your tresses to our Apple Cider Reboot, which delivers on shine, strength, hydration, and MELTS TANGLES away!

Step 2 Deep Cleanse:

If your hair needs reboot you will certainly appreciate our 100% all-natural Clay Detox, which ph balances your hair and scalp and provides definition while cleansing your tresses.

Step 2 Cleanse:

Treat your tresses to our 100% all-natural Infused Peppermint Black Soap Shampoo, which provides intense moisture while cleansing your tresses

Step 3 Condition:

Follow up with our Coco Mango Deep Conditioner, which is made with real coconut milk and delivers on INTENSE moisture!!!

Step 4 Nourish:

This is one of the most important steps in having lasting moisture in your style for a week or more. On wet hair apply our Aloe Vera Leave In, made with real aloe vera juice, which delivers on moisture, health, and strength.

Step 5 Style (Wash & Go):

Follow up with ourNEW Curl Stretch Gel, which delivers on massive curl clumping, elongation and curls that can last a week or MORE!!!

Step 5 Style (Twist Out):

If you prefer an amazing twist out, follow up with our Shea Butter Souffle, which delivers on MOISTURE, MOISTURE, MOISTURE!!!

Step 6 Refresh:

This step is crucial and can keep your style moisturized for an additional 5 days. Treat your scalp and tresses to our Aloe Vera Refresher which delivers on healthy growth, hydration, moisture, and detangling your hair.