Take the HAIR QUIZ & treat Yourself to #TheTresLifeEffect from home!
LaTanya Lodge
CEO/FOUNDER, THE TRES LIFE
“I believe God made us whole, radiant, and enough. TresLife exists to redefine beauty by helping women embrace what was always theirs—the freedom, confidence, and faith to love their natural selves.”
The Solution
For thousands of years, hair has been known to be a reflection of our identity and can even influence our self-esteem no matter our gender or age; however, LaTanya realized that many women in the natural hair community (curly, kinky, coily and wavy textures) have been overlooked and mocked due to the texture of their hair. This has caused many women to feel as if their natural hair and beauty is a problem that needs to be fixed or covered up. LaTanya knew that her all-natural, paraben-free product line would nourish and grow natural hair; however, she did not yet have a solution for the stigma that came along with it. So, she rolled up her sleeves and created one. In 2022, she opened the first luxury, high-end curl bar salon that caters to the natural textures.